top of page

ABOUT US

With 11 knowledgable conscientious staff members we strive to offer a personal and reliable service as standard.

Our recent affiliation with AWEBB buying group has contributed to our continual growth and has given us the opportunity to compete as a national wholesaler with a local spirit.

We take our customer's needs seriously and can adapt our flexible business to coincide with your expectations.

When you think of GDA... Think of us as your one stop shop who can take all of your procurement problems away and on stock lines deliver the same day.

Gerald (2).png

GERALD SYLVESTER - DIRECTOR

Gerald has been in the Electrical Wholesaler Industry for over 25 years. 20 years of those was with Edmundson’s Electrical and then 15 years as a manager. He loves the outdoors and spends as much time with his 2 dogs or cycling as often as he can. For his sins he has an Arsenal season ticket!!

Screenshot 2020-01-07 at 11.28.42.png

DAVID WILKERSON - SALES MANAGER

David has been in the electrical wholesale industry since leaving school. Working his way up from stock controller through to sales and management along the way seeing many remarkable changes in the industry. David is a keen DIYer and classic car enthusiast who can be found on sunny days cruising on the grand union canal in his narrow boat.

image001.jpg

CHRIS MARTIN - WAREHOUSE MANAGER

Chris is our systematic part of the business as he ensures everything is picked correctly and sent out in an efficient manor while maintaining an immaculate warehouse.

APPARENTLY He has a similar sort of approach when he is out on the golf course. Outside of work and golf Chris finds time for more golf…and spending a little amount of time with his Family.

Chris is a keen supporter of Liverpool FC and he likes to remind people of their success far too often.

Screenshot 2020-01-07 at 12.05.34.png

RICHARD SMITH - INTERNAL SALES

Richard has been in the electrical wholesale trade since leaving school at the ripe old age of 16, he started his wholesaling career as the warehouse sweeper boy and has moved up the ranks from there, a quintessential Geek Richard can usually be found playing video games, painting Warhammer 40k models or even sometimes running the odd D&D game that’s when he isn’t hiding down the pub!

PHOTO-2019-11-04-09-41-37.jpg

SAM SMITH - VAN DRIVER

Sam Is our big ginger yet very handsome… Van driver when he’s not at work Sam enjoys spending his time socialising with friends and attempting to stay fit. He’s always seen to give 110% in his friendly approach and happy go lucky attitude.

Screenshot 2020-01-07 at 11.19.54.png

ANDY BETTS - SERVICE MANAGER

Andy is a fully qualified sparky who spent many years contracting before downing tools and heading into an office role. Putting his electrical experience to good practice he worked as a product specialist for a well-known Italian manufacturer. Along the way he’s Gained valuable skills which enable him to work efficiently in the Electrical wholesale industry. Outside of work Andy enjoys playing and watching football and spending family time on their speedboat on the Costa Del Stewartby.

Screenshot 2020-01-07 at 11.42.38.png

CHRIS BONIFACE - SALES MANAGER

Chris has been in the wholesale industry for 15 years, working his way from delivery driver to Sales Manager. Chris is our lighting guru and loves dealing with the most obscure requests. When he’s not revising part numbers, he likes to spend his time sitting by the side of a lake imagining what it's like to catch a fish. He’s also into table tennis and has been playing since he was 12, he can’t wait to win his 1st game!

IMG_2281.jpg

JOSH ALDRIDGE - SALES MANAGER

Josh has been in the electrical industry for nearly 10 years. Before joining the electrical wholesale industry, Josh decided to pursue a career within automation engineering. 6 years into his electrical wholesaling career, Josh has established himself in the Industrial/MRO sector, providing services you won’t find at your run of the mill Electrical wholesaler such as automation components, repairs, breakdown services, industrial calibration and more!

 When the sun is shining Josh likes to zig-zag around the golf course, along with plenty of running, cycling and watching Liverpool FC.

Screenshot 2020-01-07 at 12.17.17.png

DANIELLA DI GIANNANTONIO - ACCOUNTS

Daniella has gained solid experience in accounting by working for many years in various companies in England and abroad. Daniella is happy to help in finance and help suppliers with accounts enquiries in a French accent, having grown up in Belgium. In her spare time she loves reading and doing sudoku and word puzzles.

image006.jpg

GARETH LLEWELLYN - VAN DRIVER

Gareth is our Friendly and incredibly Chatty Van driver(for those who have received a delivery from him will already know everything about him) but in short He is a huge Norwich City football fan who also enjoys watching Rugby. Gareth believes he has the best of both worlds as he flits between supporting Wales and England depending on who is performing better. He also sees himself as a bit of a petrolhead and a family man at the weekends.

bottom of page